Beginner's Guide to SEO : Search-description-keywords

Beginner's Guide to SEO  -

Search Engine Optimization using Search Description Key Words

SEO|Search Engine Optimization|Meta Description|Key Words| Search Description|SEO Tips and Techniques

what is search engine optimization ?

Literal meaning of word "optimization" means  " the action of making the best or most effective use of a situation or resource".  So what is search engine optimization ? - "The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine"

How search engine optimization works ?

The success of your blog or website depends on the chances of your website or blog post appearing when a user is searching for certain information using any search engine. When a user search for some information in search engines like Google ,he or she will generally enter some key words for his search. Google picks up this key word and look for website or blogs where these key words are used most efficiently and effectively. This is where key words plays the most important role in displaying your post or website in top search results. The better the use of key words and other optimization technique in your article the better will be the results of displaying it during Google search ranking.

Search engine optimization techniques

There are many search engine optimization techniques. Following search engine optimization tips and tricks comes handy to increase visibility of your article in Google search results:

 1. Content of your blog & key word placement

2. Labels

3. Post Description

4. Use of Keyword at the beginning of your post

5. Good title for your blog

6. A Good description of your blog

7. A good meta description (Search Description) for your blog post

8. Enable Custom Robot header tags

9. Enable Meta Tag in HTML to increase traffic

10.Enabling Permalink

Above mentioned are the basic search engine optimization techniques which are easy to implement for beginner's and at the same time very effective. My all articles on Beginner's Guide to SEO will talk about each of these techniques in details along with each and every setup required to achieve this.

 In this post i would like to take you through a very important technique for SEO as mentioned below

A good meta description (Search Description) for your blog post

What is Search Description ?

Search engines typically take the first couple of sentences of a blog post as use that as the site description on their results page.This allows you to choose the description which can help improve the number of visits your posts receive from search engines.

How to enable Search Description for your blog post ?

Let me take you through the process of enabling search description for your blog post with simple navigation steps.

Whenever you write any post, you will see on your right hand side this below particular screen:

In the above screen, can you locate " Search Description" Option shown as below . It is just below "Location" 

If you click on this search description option to expand it, you will see below field where you can enter your "Search  description" and maximum allowed letters is 150 .

You can enter your key words related to your post in this section in the following format.

Example: If you blog is related to health, fitness, low calorie diet then enter key words as below

Please remember that maximum letters it will take is 150 not more than that

Once you are done with your key words description , you need to follow below navigation to save your blog post

Save your blog post and publish it.

Search engine optimization advantages

1. Search Engine Optimization (SEO) targets high quality good traffic resulting in organic search of your blog post or website

2.Search Engine Optimization (SEO) Save your cost which generally you have to invest for ads in SEO

3. Search Engine Optimization (SEO) help you improve more clicks on your website or post

4. Search Engine Optimization (SEO) helps you generate more revenue through Google AdSense as a result of more no of clicks by visitor on your website or post

Conclusion:

We have discussed above about What is search engine optimization ? Search engine optimization tools and techniques and its advantages etc. However all the above will support your blog post or website and rank it higher only if you write article with really good and unique content and it should also be trending. So start writing your blog if you have not started yet and i will be sharing more such tips and techniques in my upcoming posts.

Hope you have liked above article and i tried to keep it simple. In case you still have any questions you can write in the comments section of reach out to us through contact us form!